Terms of Service

1. Introduction

These Terms of Service (“Terms”) govern your access to and use of the website, services, software, automations, AI systems, websites, communication tools, CRM configurations, lead generation services, and related products provided by BlackBrick Systems.

BlackBrick Systems is a United Kingdom-based sole trader business providing AI automation, AI receptionist, missed-call text-back, SMS follow-up, website, chatbot, CRM, lead generation, and related digital services for home service businesses, including businesses operating in the United States.

By accessing our website, purchasing our services, signing an order form, accepting a proposal, paying an invoice, using our systems, or otherwise engaging BlackBrick Systems, you agree to these Terms. If you do not agree to these Terms, you must not use our website or services.

2. Business Information

3. Definitions

In these Terms: “BlackBrick Systems,” “we,” “us,” or “our” means BlackBrick Systems. “Client,” “you,” or “your” means the business, individual, company, organisation, or representative using or purchasing our services. “Services” means any services, software, systems, automations, AI tools, websites, CRM setup, consulting, implementation, development, maintenance, support, lead generation, communication systems, or other work provided by BlackBrick Systems. “AI Services” means services involving artificial intelligence, automation, voice AI, chatbots, AI receptionists, automated SMS, AI-generated responses, AI summaries, transcripts, AI workflows, or similar technologies. “Client Data” means any data, content, records, customer lists, CRM information, communications, call recordings, transcripts, voicemails, SMS messages, website form submissions, login credentials, files, images, text, or other materials provided by or on behalf of the Client. “Customer Data” means personal information or other data relating to the Client’s customers, leads, callers, website visitors, contacts, or end users. “Order Form” means any proposal, quote, invoice, statement of work, email confirmation, checkout page, subscription plan, or other document setting out the specific services, fees, and commercial terms agreed between the parties.

4. Services Provided

BlackBrick Systems may provide services including but not limited to:

• AI receptionists;
• Missed-call text-back systems;
• SMS follow-up systems;
• Website design and development;
• Website chatbots;
• AI chatbots;
• Voice AI systems;
• Call answering and routing workflows;
• Call transcription and voicemail processing;
• Email follow-up automations;
• CRM setup and configuration;
• GoHighLevel setup and support;
• Lead generation systems;
• Sales funnel setup;
• Landing pages;
• Marketing automation;
• Workflow automation;
• Integration of third-party tools;
• Consulting, strategy, support, and related services.

The exact services provided will be set out in the relevant Order Form, proposal, invoice, written agreement, or agreed scope of work.

5. Business Use Only

Our services are intended for business and commercial use only. By using our services, you confirm that you are using the services for business purposes; you are at least 18 years old; you have authority to bind the business you represent; you are not using the services as a consumer for personal, household, or domestic purposes; and you will use the services lawfully and responsibly.

We may refuse service, suspend access, or terminate services if we believe the services are being used for personal, unlawful, abusive, deceptive, or high-risk purposes.

6. No Legal, Financial, Medical, or Emergency Advice

Our services are not designed to provide legal, financial, medical, emergency, tax, regulatory, insurance, or professional advice. AI systems, chatbots, SMS workflows, call systems, and automation tools must not be used as a substitute for qualified professional advice or emergency assistance. Clients are responsible for ensuring that their use of our services is appropriate for their business and complies with applicable laws and professional obligations.

7. Order Forms and Scope of Work

The specific services, pricing, timelines, deliverables, responsibilities, and payment terms may be set out in an Order Form. If there is a conflict between these Terms and an Order Form, the Order Form will apply only to the extent of that specific conflict. Anything not expressly included in the agreed scope of work is excluded. Additional work, revisions, integrations, support, changes, or custom features may require additional fees.

8. Client Responsibilities

You agree to:

• Provide accurate, complete, and timely information;
• Provide all access, logins, assets, approvals, data, and materials reasonably required for us to provide the services;
• Ensure you have the right to provide all Client Data and Customer Data to us;
• Keep your passwords, accounts, and systems secure;
• Review and approve deliverables where required;
• Respond to reasonable requests in a timely manner;
• Use the services only for lawful business purposes;
• Comply with all applicable laws, regulations, platform rules, and third-party terms;
• Ensure your staff, contractors, and representatives comply with these Terms;
• Maintain your own backups of important business data;
• Test and monitor automations, AI responses, forms, SMS messages, emails, websites, and workflows before and during use;
• Promptly tell us about any errors, security issues, complaints, opt-outs, disputes, or compliance concerns.

We are not responsible for delays, errors, missed deadlines, lost opportunities, or service issues caused by your failure to provide information, access, approvals, payment, or cooperation.

9. Client Responsibility for Laws and Consent

You are responsible for ensuring that your use of our services complies with all laws applicable to your business, customers, leads, callers, website visitors, and communications. This includes, where applicable, privacy laws; data protection laws; consumer protection laws; call recording laws; telemarketing laws; SMS marketing laws; email marketing laws; do-not-call rules; AI disclosure laws; advertising laws; industry-specific regulations; and state, federal, national, and local laws in the United States or any other relevant jurisdiction.

You are responsible for obtaining and maintaining any legally required consents, notices, permissions, opt-ins, and lawful bases for calling customers or leads; sending SMS messages; sending marketing emails; recording calls; transcribing calls; using AI voice agents; using chatbots; sending automated replies; importing customer lists; using CRM records; running lead generation campaigns; contacting prospects; retargeting website visitors; and processing customer data.

We do not guarantee that any system, message, script, workflow, campaign, AI output, or automation is legally compliant for your specific business, industry, state, country, or use case. You should obtain independent legal advice before using call recording, SMS marketing, automated dialling, AI voice, email marketing, retargeting, or lead generation systems.

10. US Call, SMS, and Marketing Compliance

If you operate in the United States or contact individuals located in the United States, you are solely responsible for compliance with all applicable US federal and state laws, including laws relating to calls; text messages; robocalls; robotexts; artificial or prerecorded voice messages; AI-generated voice calls; marketing communications; do-not-call rules; consent requirements; opt-out requests; call recording; lead generation; and consumer protection.

You must not use our services to contact any person unless you have the right to do so. You must promptly honour opt-out, unsubscribe, stop, deletion, consent withdrawal, and do-not-contact requests. You agree to maintain appropriate records of consent, opt-ins, opt-outs, customer permissions, and communication history. BlackBrick Systems is not responsible for your failure to obtain consent, maintain records, honour opt-outs, comply with call or SMS laws, or comply with industry-specific legal obligations.

11. AI Services and AI Output

Some of our services may use AI tools, AI voice agents, large language models, automated workflows, or third-party AI providers. You understand and agree that:

• AI outputs may be inaccurate, incomplete, outdated, misleading, delayed, offensive, inappropriate, or unsuitable;
• AI systems may misunderstand callers, messages, context, accents, names, addresses, appointment details, or business instructions;
• AI systems may generate incorrect responses or fail to respond;
• AI systems may experience outages, latency, hallucinations, or technical issues;
• AI-generated content should be reviewed where appropriate;
• AI should not be used for emergency, medical, legal, financial, safety-critical, or high-risk decisions;
• AI systems are not guaranteed to produce any specific business result.

You are responsible for reviewing, testing, monitoring, and approving the use of AI systems in your business. We do not guarantee that AI-generated responses, transcripts, summaries, automations, recommendations, call flows, messages, or outputs will be accurate, lawful, error-free, uninterrupted, or suitable for your specific purpose.

12. No Automated High-Risk Decisions

Our services are not intended to be used to make automated decisions that produce legal, financial, employment, housing, medical, insurance, credit, eligibility, or similarly significant effects on individuals. You must not use our services to automatically approve, reject, classify, score, or make significant decisions about individuals unless you have obtained our written approval and have completed all legally required assessments, notices, safeguards, and human review processes.

13. Prohibited Uses

You must not use our website or services to:

• Break any law or regulation;
• Send spam, unlawful marketing, or unsolicited messages;
• Contact people without appropriate consent or legal basis;
• Record calls unlawfully;
• Mislead, deceive, impersonate, or defraud others;
• Harass, threaten, abuse, or discriminate against others;
• Upload or process unlawful, harmful, or infringing content;
• Violate privacy, publicity, intellectual property, or contractual rights;
• Use AI systems for illegal, deceptive, harmful, or high-risk purposes;
• Generate fake reviews, fake testimonials, fake identities, or misleading endorsements;
• Spread malware, viruses, phishing, or harmful code;
• Interfere with or overload our systems or third-party platforms;
• Attempt to reverse engineer, scrape, copy, resell, or exploit our systems;
• Bypass usage limits, security controls, or access restrictions;
• Use the services for adult content, illegal drugs, weapons, gambling, hate, violence, or other restricted activities without our written approval;
• Submit sensitive personal information unless necessary, lawful, and approved;
• Use the services in a way that may damage our reputation, systems, suppliers, or other clients.

We may suspend or terminate services immediately if we believe you have violated this section.

14. Third-Party Platforms and Providers

Our services may rely on third-party platforms, tools, APIs, software, AI providers, communication providers, hosting providers, analytics providers, CRM platforms, payment processors, and other vendors. These may include, without limitation, GoHighLevel, Twilio, WhatsApp Business, Gmail, Google Workspace, Slack, Stripe, OpenAI, Anthropic/Claude, Google Gemini, Bland AI, Vapi, Retell AI, ElevenLabs, Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, Microsoft Clarity, and other website, hosting, AI, automation, and communication providers.

You understand that third-party services may have their own terms, privacy policies, fees, limitations, restrictions, outages, data practices, and acceptable use rules. We are not responsible for third-party platform downtime, pricing changes, feature changes, API failures, account restrictions, data loss, policy changes, service interruptions, or security incidents outside our reasonable control. If a third-party provider changes, suspends, restricts, or discontinues a feature, we may need to modify, replace, suspend, or discontinue affected services. You are responsible for paying any third-party fees unless otherwise agreed in writing.

15. Account Access and Login Credentials

You may need to provide access to accounts, websites, CRMs, advertising platforms, domains, hosting, email accounts, analytics tools, or third-party software. You confirm that you have authority to provide such access. You are responsible for keeping admin access secure; removing our access when services end, where appropriate; ensuring permissions are appropriate; maintaining backups; and reviewing activity in your accounts.

We are not liable for loss caused by insecure passwords, unauthorised account access, compromised third-party platforms, or access granted by you to other users, staff, contractors, or agencies.

16. Payment Terms

Fees, billing periods, subscriptions, setup fees, retainers, usage fees, and payment schedules will be set out in the relevant Order Form, invoice, checkout page, or written agreement. Unless otherwise agreed in writing: fees are payable in advance; setup fees are non-refundable once work has started; subscription fees are billed monthly in advance; invoices are due on receipt; we may pause work until payment is received; late payments may result in suspension of services; you are responsible for any taxes, duties, payment processing fees, bank fees, or currency conversion costs; third-party platform fees are your responsibility unless expressly included; and all fees are exclusive of VAT or applicable taxes unless stated otherwise.

We may use Stripe, bank transfer, or other payment methods. You authorise us or our payment processor to charge agreed recurring fees where you have provided payment details for subscription billing.

17. Refunds

Unless otherwise agreed in writing, payments are non-refundable. This includes setup fees; strategy fees; website fees; automation build fees; AI system setup fees; CRM setup fees; monthly retainers; subscription fees; consulting fees; work already performed; third-party platform fees; usage-based fees; and lead generation campaign setup fees.

We may, at our discretion, offer credits, partial refunds, revised deliverables, or remedial work where appropriate, but we are not required to do so unless required by law or agreed in writing.

18. Free Trials, Free Builds, Pilots, and Demonstrations

We may offer free trials, free websites, free demos, pilots, audits, prototypes, or limited implementation work at our discretion. Unless expressly agreed in writing: free work is provided as a demonstration only; free work may be limited in scope, functionality, time, or support; we may withdraw or discontinue free work at any time; free work does not guarantee future service, support, performance, or results; you may still be responsible for third-party platform fees, hosting fees, domain fees, or usage charges; and we retain ownership of unpaid drafts, demos, templates, systems, and concepts unless otherwise agreed.

19. Subscriptions and Cancellation

If you purchase a subscription, monthly retainer, or ongoing service, it will continue until cancelled in accordance with the agreed terms. Unless otherwise stated in an Order Form: subscriptions renew monthly; you must provide at least 30 days’ written notice to cancel; cancellation does not cancel fees already due; you remain responsible for charges incurred before cancellation; we may require all outstanding balances to be paid before transferring assets, accounts, workflows, or deliverables; and third-party subscriptions may need to be cancelled separately by you.

We may cancel or refuse renewal of any subscription by giving reasonable notice, unless immediate termination is required due to non-payment, legal risk, misuse, abuse, platform restrictions, or breach of these Terms.

20. Service Changes

We may improve, update, modify, replace, suspend, or discontinue parts of our services from time to time. We will try to avoid unnecessary disruption, but we do not guarantee that any particular feature, tool, integration, platform, AI provider, or workflow will remain available indefinitely. Where a change materially affects paid services, we will take reasonable steps to notify you or offer a reasonable alternative where commercially practical.

21. Suspension of Services

We may suspend access to services, systems, accounts, automations, websites, or support if you fail to pay on time; you breach these Terms; we reasonably believe your use is unlawful, risky, abusive, or harmful; a third-party platform restricts or suspends access; continued service may expose us to legal, regulatory, security, reputational, or financial risk; you fail to provide required information, access, or cooperation; or we need to address a security issue, technical issue, or emergency.

We are not liable for loss caused by suspension where the suspension is reasonable or caused by your breach, non-payment, third-party action, or legal risk.

22. Termination

Either party may terminate services in accordance with the applicable Order Form or written agreement. We may terminate services immediately if you materially breach these Terms; you fail to pay outstanding fees; you misuse the services; you use the services unlawfully; you expose us to legal or regulatory risk; you infringe third-party rights; you provide false or misleading information; you abuse, threaten, or harass us or our contractors; a third-party provider prevents continued service; or continuing the relationship is commercially, legally, or technically impractical.

Upon termination: you must stop using unpaid deliverables, systems, drafts, and materials; outstanding fees become immediately payable; we may disable access to systems we control; we may assist with reasonable transition support for an additional fee; you are responsible for exporting or backing up your data from third-party systems; and clauses intended to survive termination will continue to apply.

23. Intellectual Property

A. Our Intellectual Property

We retain all rights, title, and interest in our pre-existing intellectual property, including processes, methods, know-how, templates, frameworks, prompts, AI configurations, workflow logic, automation structures, code libraries, internal tools, documentation, training materials, designs not fully paid for, drafts, demos, and concepts, business systems, and proprietary strategies. You may not copy, resell, license, reverse engineer, distribute, or exploit our intellectual property except as expressly permitted in writing.

B. Client Materials

You retain ownership of materials you provide to us, including logos, brand assets, customer data, business information, content, and other Client Data. You grant us a limited licence to use Client Materials as necessary to provide the services, communicate with you, troubleshoot issues, improve workflows, and fulfil our obligations.

C. Final Deliverables

Unless otherwise agreed in writing, and subject to full payment of all amounts due, you receive a non-exclusive, worldwide licence to use final deliverables created specifically for you for your internal business purposes. Where a deliverable is specifically described as being transferred to you upon payment, we will transfer or assign rights to the extent we are legally able to do so. However, this does not include ownership of our pre-existing tools, templates, prompts, systems, methods, code, workflows, know-how, or third-party materials.

D. AI Outputs

To the extent permitted by applicable law and third-party provider terms, you may use AI-generated outputs produced through systems we configure for your business. We do not guarantee that AI outputs are unique, copyrightable, non-infringing, accurate, or exclusive to you. You are responsible for reviewing AI outputs before relying on them or publishing them.

24. Portfolio and Case Studies

Unless you request otherwise in writing, you grant us permission to reference your business name, logo, website, results, general project description, screenshots, testimonials, or case study information in our portfolio, website, sales materials, and marketing. We will not intentionally disclose confidential business information, private customer data, or sensitive operational details without permission. You may withdraw this permission by emailing [email protected].

25. Confidentiality

Each party may receive confidential information from the other. Confidential information includes non-public business, technical, financial, customer, strategic, operational, or commercial information that a reasonable person would understand to be confidential. Each party agrees to use confidential information only for the purpose of the business relationship; protect confidential information using reasonable care; not disclose confidential information except as required to provide services, comply with law, or use trusted advisers or contractors; and return, delete, or securely retain confidential information when appropriate.

Confidentiality obligations do not apply to information that is publicly available, already known, independently developed, lawfully received from another source, or required to be disclosed by law.

26. Data Protection and Privacy

Our handling of personal information is described in our Privacy Policy. Where we process personal information on your behalf, you are generally the controller or business, and we are generally the processor or service provider. You are responsible for having a lawful basis for processing personal information; providing required privacy notices; obtaining required consents; handling individual rights requests; complying with applicable privacy laws; and ensuring Customer Data is lawfully collected and shared with us.

Where required, the parties may enter into a separate Data Processing Agreement. You agree not to provide sensitive personal information unless it is necessary, lawful, and agreed in writing.

27. Security

We use reasonable technical and organisational measures designed to protect systems and data. However, no website, system, AI provider, CRM, communication platform, hosting provider, or internet transmission is completely secure. You are responsible for your own account security, devices, users, passwords, permissions, backups, and internal procedures. You must promptly notify us if you become aware of unauthorised access, suspected data misuse, compromised login credentials, or any security incident affecting services we provide.

28. Results and Performance Disclaimer

We may help clients improve lead handling, response times, follow-up, conversion processes, website performance, CRM workflows, and operational efficiency. However, we do not guarantee increased revenue; increased profit; specific lead volume; specific booked jobs; specific conversion rates; search engine rankings; advertising results; customer responses; appointment bookings; AI accuracy; uptime; error-free operation; platform approval; or compliance outcomes.

Business results depend on many factors outside our control, including your offer, market, pricing, competition, reputation, speed to lead, staff, sales process, customer demand, advertising spend, website traffic, and third-party platforms. Any examples, estimates, forecasts, testimonials, case studies, or projected results are illustrative only and are not guarantees.

29. Warranties Disclaimer

To the fullest extent permitted by law, our website and services are provided on an “as is” and “as available” basis. We disclaim all warranties, representations, and conditions, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, reliability, and uninterrupted operation. Nothing in these Terms excludes warranties or rights that cannot be excluded under applicable law.

30. Limitation of Liability

To the fullest extent permitted by law, BlackBrick Systems will not be liable for loss of profits; loss of revenue; loss of sales; loss of leads; loss of business opportunity; loss of goodwill; loss of data; loss caused by AI errors; loss caused by automation errors; loss caused by third-party platforms; loss caused by call, SMS, email, CRM, or website failures; loss caused by your failure to obtain consent or comply with law; or indirect, incidental, special, consequential, exemplary, or punitive damages.

To the fullest extent permitted by law, our total aggregate liability for any claim arising out of or relating to the services will not exceed the amount you paid to BlackBrick Systems for the affected service in the three months immediately before the event giving rise to the claim. Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot legally be limited or excluded.

31. Indemnity

You agree to indemnify, defend, and hold harmless BlackBrick Systems from and against any claims, losses, damages, liabilities, penalties, fines, costs, and expenses, including reasonable legal fees, arising from or relating to your breach of these Terms; your misuse of the services; your violation of law; your failure to obtain consent; your failure to honour opt-outs; your unlawful calls, SMS, emails, marketing, or lead generation; your call recording or transcription practices; your use of AI outputs; your Customer Data or Client Data; your infringement of third-party rights; claims brought by your customers, leads, callers, website visitors, regulators, platforms, or third parties; and content, instructions, or materials you provide to us. This section survives termination of the services.

32. Force Majeure

We are not liable for delay or failure to perform caused by events outside our reasonable control, including internet failures; hosting failures; power outages; cyberattacks; third-party platform outages; API failures; AI provider downtime; payment processor issues; labour disputes; natural disasters; war, terrorism, civil unrest, or government action; changes in law or regulation; and illness, emergency, or events beyond reasonable control.

33. Non-Solicitation

During the term of our relationship and for 12 months after it ends, you must not knowingly solicit for employment or contract work any employee, contractor, supplier, or representative of BlackBrick Systems who was involved in providing services to you, unless we agree in writing. This does not prevent general recruitment advertising not targeted at such individuals.

34. Feedback

If you provide feedback, suggestions, ideas, feature requests, comments, or recommendations, you grant us the right to use them without restriction or compensation. We are not required to treat feedback as confidential.

35. Communications

You agree that we may contact you by email, phone, SMS, messaging apps, CRM notifications, or other business communication methods for service, billing, support, administrative, legal, and business purposes. You are responsible for keeping your contact information up to date. Notices to BlackBrick Systems should be sent to [email protected].

36. Changes to These Terms

We may update these Terms from time to time. The updated Terms will apply when posted on our website, sent to you, included in an Order Form, or otherwise made available. If changes materially affect an active paid service, we will take reasonable steps to notify you. Your continued use of the services after updated Terms become effective means you accept the updated Terms.

37. Assignment

You may not assign, transfer, or delegate your rights or obligations under these Terms without our written consent. We may assign or transfer our rights and obligations as part of a business transfer, restructuring, merger, sale, subcontracting arrangement, or change in service provider.

38. Subcontractors

We may use subcontractors, freelancers, consultants, suppliers, platforms, and service providers to help deliver the services. We remain responsible for our direct obligations to you under these Terms, but we are not responsible for issues caused by third-party platforms, tools, providers, or services outside our reasonable control.

39. Severability

If any part of these Terms is found to be invalid, unlawful, or unenforceable, the remaining parts will continue in full force and effect. The invalid part will be replaced or interpreted in a way that best achieves the original purpose while remaining lawful.

40. No Waiver

If we do not enforce a right under these Terms, that does not mean we waive that right. Any waiver must be in writing.

41. Entire Agreement

These Terms, together with any Order Form, Privacy Policy, Data Processing Agreement, invoice, written proposal, or written agreement, form the entire agreement between you and BlackBrick Systems regarding the services. They replace any prior discussions, proposals, understandings, or communications about the same subject matter.

42. Governing Law

These Terms are governed by the laws of Northern Ireland, unless otherwise required by mandatory applicable law or expressly agreed in writing. If you are located outside the United Kingdom, you are responsible for ensuring that your use of the services complies with the laws of your own jurisdiction.

43. Dispute Resolution

Before starting formal legal proceedings, both parties agree to try to resolve disputes in good faith by contacting each other and allowing a reasonable opportunity to resolve the issue. If a dispute cannot be resolved informally, the courts of Northern Ireland will have exclusive jurisdiction, unless mandatory law requires otherwise or the parties agree another dispute process in writing. We may seek urgent injunctive or equitable relief in any appropriate court where necessary to protect confidential information, intellectual property, systems, data, security, or business interests.

44. Contact

Questions about these Terms should be sent to: